Welcome to

Who am I and why the hell am I on this stupid diet?

Good question! Let’s start with the basics:

My name is Joe. I’m in my late 30’s, and work as a marketing professional. I’m a recreational athlete (cycling, weight-lifting), and a former professional musician.

I’m also a life-long consumer of MEAT! I don’t believe that there’s ever been a day that I didn’t consume animal products. God, I love a good steak. And anything originating from the pig. And cheese. And eggs.

So what prompted me to try out a vegan diet? (Which, in case you don’t know, forbids meat or any animal-based product such as milk, cheese, or eggs.) There are various reasons that people pursue veganism, and I’ll discuss these in posts along the way. I assure you, I’m not a wild-eyed hippie psycho. For me, it’s all about:

• Weight loss
• Healthier lifestyle