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In case you’re wondering, here is the Awful Truth Behind 5 Items Probably On Your Grocery List. Banana companies up to 3rd world hijinks? Coca Cola cracking unionized skulls? Pet food makers torturing animals? Yikes.

Just as a postscript to my post on cruelty at the slaughterhouse, it came out in the news yesterday that the meat industry is pushing back against the beef recall due to the injection of sick, disabled animals into the food supply (Beef Industry Presses For Reduced Recall). The justification is apparently “well, no one appears to have gotten sick and died yet”.

As stated previously, I think that even if you set aside the whole issue on inhumane treatment of the cattle, you really have to be concerned about the safety of your food.

As a sidenote, I’ve blogged about proper handling of crisis management over on my marketing blog. The best example ever is Johnson & Johnson’s handling of the Tylenol scare in 1982. In spite of a low risk to the population, J&J decided they would rather take a huge financial hit than risk the integrity of their brand. Contrast that with this case, where the meat industry is focused on maximizing profit at the expense of the safety of the populace and their own reputation. Short-term thinking at best.

You’ve probably heard about this in the news, or seen snippets from this video - an undercover guy from Humane Society documented one of the largest meat processing facilities in the country perpetrating incredible cruelty on sick animals, and then, against all laws and regulations, sending them off to slaughter.

Now, the purpose of my blog is not to promote any kind of peta-type actions. I don’t have any problem with consuming meat per se, having done so for years. But I think between the huge amount of drugs injected into animals by the factory farming industry, and incidents like this, you really have to question the safety and the quality of the meat you’re consuming.

Warning, this is not just a few outtakes, this is a longer, more graphic documentary of what this guy found at the slaughterhouse: